About Us

BY NECOLE is here to remix your classic, fashion jewelry. Crafted to give your wardrobe touches of modern sophistication, these on-trend pieces are made to accent your incredible style.

Founded in 2019, the brand is inspired by the passions and expertise of our founder, Nicole. Growing up in St. Louis, Missouri as a multi-talented dancer with a love for hip hop culture, she was always exploring new outlets for her creativity. Nicole jump started her career with studying Fashion Design & Merchandising, and an eventual move to Los Angeles, which gave her a chance to expand her cultural horizons and grow as a person.

Using her knowledge and experience, she became a Group Show Director for one of the largest Jewelry Trade Shows in the country for more than 10 years. Through her work with top retail buyers, Nicole was able to develop a knack for recognizing and discovering new trends. The connections she made across Jewelry Manufacturing and Design have also allowed her to collaborate with skilled experts to create unique, high-quality designs.

Combining passion, knowledge, and style — BY NECOLE is your destination for what’s new and what’s next in fashion jewelry.